AI search visibility for law firms

“Which solicitor should I use for a house purchase in Leeds?” is now a question people put to AI assistants. Law firms already publish much of what those assistants need – it just has to be easy to find and read.

Last updated 15 October 2026 · Written by GPT Visibility

What clients ask

“Conveyancing solicitor in Leeds with fixed fees”
“Family law solicitor near Bristol for divorce”
“Employment solicitor for unfair dismissal in Birmingham”
“Probate solicitor near me”

The checklist for law firms

1. Let AI search crawlers in

Allow OAI-SearchBot, PerplexityBot and Googlebot, and check your firewall isn’t refusing them. Our free check tests this.

2. Make your regulatory details unmistakable

SRA-regulated firms must display the SRA digital badge and their SRA number. Your entry on the SRA Solicitors Register and the Law Society’s Find a Solicitor are independent, authoritative sources – make sure they list your practice areas and offices accurately.

3. Publish clear price information

The SRA Transparency Rules already require price and service information for certain services, such as residential conveyancing and probate. Clear, specific pricing pages are also exactly the kind of checkable detail an assistant can cite when someone asks for “fixed-fee conveyancing”.

4. One page per practice area and office

Say what you handle, who for, typical timescales, who leads the work and which offices or areas you serve. Name the solicitors involved and their experience.

5. Use the right schema

Use LegalService for each office, with address, phone, opening hours and areas served, matching the visible page.

6. Independent mentions

Legal directories, local press comment and reviews on platforms clients use all corroborate your website. Check which sources AI assistants cite for questions in your practice areas, and focus there.

Get your free 5-prompt snapshot

We’ll ask ChatGPT, Perplexity and Gemini five questions your customers might ask, check whether AI crawlers can reach your site, and send you a short recorded walkthrough of what we found. No obligation, no card needed.

Frequently asked questions

Can you guarantee AI assistants will recommend my business?

No. Nobody can guarantee placement in ChatGPT, Perplexity, Gemini or Google’s AI features. We measure how often you’re named for customer-style questions, fix what’s in your control and re-test.

Does the SRA digital badge help with AI search?

It shows visitors, and anything reading your page, that your firm is SRA-regulated and links to your official record. That kind of verifiable, independent information supports how assistants describe you.

What schema should a law firm use?

Schema.org’s LegalService type, a kind of LocalBusiness, is the usual choice for a law firm office. Include details that match what’s visible on the page.